Social Media in Ministry
Nov. 4, 2011
Gathering and Convention, Diocese of West Missouri
(powerpoint on slideshare)
A Social Media Strategy for Beginners:
1. Know Who You Are
- If you had to summarize your message into one or two sentences, what would it be?
- What is your goal as a church in joining social media?
- Listen to what others are talking about
- How does your message relate to their concerns?
- Don't try to be all things to all people.
- Pick one or two channels to start with
- You don't have to do it all by yourself
- Divide and conquer
- When in doubt, ask a young person
- Failure to plan is a plan for failure
- Divide the task by church year
- What messages will be coming up that you want to share
- Create a calendar of social media messages
- Update regularly
- Take some time to understand a bit about social media before jumping in.
- Use the free resources that are available and don't be afraid to try different tools.
- Read Mashable.com
- Learn from others; steal ideas and make them your own (God will understand)
Facebook
Twitter
YouTube
Blogger
Tweetdeck
Free Info/Tools/Links:
Making a plan:
Downloadable Social Media Strategy Plan
Mashable Guide - Building Your Brand
Listening:
Free Social Media Monitoring Tools
Social Media Listening Tools
Trends Map
Writing for social media:
10 foolproof steps to writing social media content
http://exciramedia.com/11-successful-writing-tips-for-twitter-users/
Top 200 Church Blogs
The Church and Social Media
Church Social Media Bad Practices
Church & Social Media
Why Should Your Church Invest In Social Media?
Top 10 tips for Church Blogging
AND
from the Episcopal Cafe
includes link to Office of Communication's white paper on
social media.
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